Great-West Life, London Life and Canada Life are leading financial planning, insurance, wealth management and benefits specialists, focused on improving the financial, physical and mental well-being of Canadians. United under the new Canada Life brand, the companies support national, regional and local initiatives that align with their corporate values and advance the financial, physical and mental health of Canadians. Canada Life and its employees are connected by a shared sense of responsibility to give back and help build stronger communities.

In 2015, Canada Life committed to help Veterans as they transition to civilian life. In 2018, Canada Life renewed their commitment for the Veterans Transition Network to directly benefit community programs that support service women, female Veterans, and their families, with an emphasis in Quebec where the need is greatest and ensure programming is available in both official languages.