Request For Proposal Brand Identity
INVICTUS GAMES VANCOUVER WHISTLER 2025
Dowload the PDF Invictus Games Vancouver Whistler 2025 Request for Prosposal
The Invictus Games use the power of sport to inspire recovery, support rehabilitation and generate a wider understanding and respect for wounded, injured and sick servicemembers and Veterans. In February 2025, over 75,000 people worldwide will take over Vancouver and Whistler for the Invictus Games, including active servicemembers, Veterans and their families from over 20 nations. True Patriot Love is working with the Government of Canada, the Province of British Columbia as Founding Partners of the Invictus Games Vancouver Whistler 2025 and with First Nations in Vancouver and Whistler to ensure the Invictus Games 2025 will be the most innovative and accessible Games to-date.
The Invictus Games 2025 will be held on the traditional territories of the x ʷ məθ kʷə y əm (Musqueam), S ḵwxw ú7mesh (Squamish), S ə l ílw ətaʔ/Selilwitulh (Tsleil-Waututh) Nations and the L ílwat Nation. In the spirit of truth and reconciliation, the Invictus Games Vancouver Whistler 2025 is dedicated to respecting territorial protocols and cooperating with local indigenous communities in the planning, execution and participation of the Games.
The Invictus Games Vancouver Whistler 2025 will bring together over 500 competitors from 20 nations to compete in adaptive sports, including the new winter sports: Alpine Skiing, Skeleton, Wheelchair Curling and Nordic Skiing, in addition to the core Invictus Games sports of indoor rowing, sitting volleyball, swimming, wheelchair rugby and wheelchair basketball.
PROJECT OVERVIEW AND HISTORICAL CONTEXT
The organizing committee for the Invictus Games Vancouver Whistler 2025 is asking for proposals from interested artists from the four First Nations communities to define the
brand identity for the Games.
This brand identity will flow through marketing (print and digital – website, advertising, social media), on-site activations (signage), merchandise and other marketing and brand materials as the main brand to support the story of the Invictus Games Vancouver Whistler 2025. Not to be confused with an Invictus Games logo; there is a logo that remains the same for all Invictus Games. The brand identity is an image that will be shown in addition to the logo.
The current working tagline for the Invictus Games Vancouver Whistler 2025 is Paddle Together. There is a common element of a shared journey of recovery that is flowing through the entire Games.
Dowload the PDF Invictus Games Vancouver Whistler 2025 Request for Prosposal