The True Patriot Love Annual Tribute Gala is our signature fundraising event and Canada’s largest celebration in support of military members, Veterans and their families. The event brings together influential business and community leaders, distinguished military representatives and dignitaries to pay tribute to the military and Veteran community and honour the sacrifices they have made for our nation. The event has raised over $22M over the past decade for those in need.

This Year’s Virtual Tribute Gala

Building upon the 2020 True Patriot Love Virtual Tribute Gala and the tremendous success of it, the 2021 Gala will feature an impactful evening showcasing the important work done by True Patriot Love during the COVID-19 pandemic. Each guest will receive a meal box and our popular gala celebration box and be able to watch from the comfort of their home. The theme of this year’s gala will be on the creative arts and the role it plays in veteran recovery.

Why Sponsor the Tribute Gala

Now more than ever, military members, Veterans and their families need our support. Event sponsors will have an opportunity to build brand awareness and showcase their support for military and Veteran families. Our sponsorship opportunities provide a range of benefits that will add value for your organization, including recognition during the virtual event, marketing and hospitality.

Top Reasons to Sponsor The Event

Build your brand recognition

The True Patriot Love Tribute Gala is True Patriot Love’s signature event attended by C-Suite leaders, senior leaders of the Canadian Armed Forces and Canadian politicians. Sponsoring the event will increase your brand awareness amongst this highly influential audience.

Show your Canadian pride

Members of the Canadian Armed Forces stepped up and supported us on the front lines during the COVID-19 pandemic, and have taken a lead role in the vaccine rollout. Be part of a unique experience that shows your support and honours their service.

Build your brand as a dedicated corporate citizen

Position your organization as a committed corporate citizen that stands behind a great cause. Research has shown that customers’ impression of a brand is positively influenced by a brand’s association with a social cause. Aligning your organization with True Patriot Love Foundation demonstrates your strong commitment to the health and well-being of the military community.

Engage your youth

For the first time ever, the True Patriot Love gala will include a youth program. Bring your kids to the event and have them learn more about the work members of the Canadian Armed Forces do at home and abroad. Youth guests will also receive a meal, a youth celebration box and be invited to a special youth pre-program just before the main gala begins.